Monthly Archives: February 2015


Organic Valley Targets Bros in New Campaign

23

Feb 2015

Organic Valley Targets Bros in New Campaign

Wisconsin-based organic farmer co-op Organic Valley’s new line of protein shakes has a very specific audience in mind: bros. We all know a guy that falls into this category. It’s likely that he often spends his days at...

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These Pizza Ads are Hard to Spot for a Reason

18

Feb 2015

These Pizza Ads are Hard to Spot for a Reason

It seems counter intuitive for a small foods manufacturer to create a difficult-to-see advertising campaign, yet that is exactly what the Daiya Foods has done. The Canadian food company is using the tagline “It’s easier to notice this...

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