Monthly Archives: March 2015


Volvo Puts Cyclists in the Spotlight

30

Mar 2015

Volvo Puts Cyclists in the Spotlight

Safety has long been known as one of the most emphasized of Volvo’s brand pillars. However, the brand has asserted that they also believe road safety should not be a privilege reserved only for those individuals who purchase...

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Coca-Cola Runs with Personalized Packaging Strategy

23

Mar 2015

Coca-Cola Runs with Personalized Packaging Strategy

Remember Coca-Cola’s “Share a Coke” campaign? The company created major buzz when it rolled out bottles featuring 250 different first names printed on the labels. This quasi-personalization campaign boosted US Coke sales by a whopping 2% (a significant...

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Canada Goose Freezes Out the Competition

03

Mar 2015

Canada Goose Freezes Out the Competition

Winter in New York this year has been full of four things: snow, ice, freezing temperatures, and Canada Goose jackets. A previously unknown brand has risen to fame in a very short time, boasting a 30% sales increase...

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