Monthly Archives: April 2015


Abercrombie Scraps Sexualized Marketing

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Apr 2015

Abercrombie Scraps Sexualized Marketing

Infamous CEO of Abercrombie & Fitch Mike Jeffries, who left the company in December 2014, was most known for his over-the-top management style and implementation of policies such as that regarding “appearance and sense of style” for all...

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Ogilvy & Mather – The Induction Box

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Apr 2015

Ogilvy & Mather – The Induction Box

It’s just a red box. Looks like a box of chocolates. For a year now, Ogilvy Cape Town has been giving their new employees these red boxes as a “welcoming gift.” This red box is called the Induction Box....

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A Yogurt Commercial with a Movie-Like Twist

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Apr 2015

A Yogurt Commercial with a Movie-Like Twist

Wieden + Kennedy London has created a short film to introduce Arla’s Skyr Icelandic yogurt to the U.K., Germany, and the Netherlands.  The 90 second ad, called “The Messenger,” uses classical storytelling methods to create an epic story...

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Prank-Style Marketing Sheds Light on Osteoporosis

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Apr 2015

Prank-Style Marketing Sheds Light on Osteoporosis

Simply handing out fliers has never been an ideal technique for raising awareness or provoking action, especially regarding public health issues that the majority views as largely irrelevant. Crouse Hospital in Syracuse, NY, wanting to put the spotlight...

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2016 Presidential Campaign Logos: Clinton vs. Cruz

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Apr 2015

2016 Presidential Campaign Logos: Clinton vs. Cruz

We all know by now that any new information released within the Interwebs, be it political or not, is subject to scrutiny, assessment, and even mockery by critics, social media mavens, and Internet trolls alike. The presidential-bid announcement...

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Two Sides to Homelessness

10

Apr 2015

Two Sides to Homelessness

The tagline of the campaign Publicis London created for the homelessness charity Depaul is: “There’s another side of the story.”  The ads are placed on the corners of buildings, with text on each side.  If you read only...

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