Monthly Archives: June 2015


Vichy’s “Forget Flawless” Campaign

29

Jun 2015

Vichy’s “Forget Flawless” Campaign

“You deserve better” – this is something that you might have told yourself before, but now Vichy, a French brand that creates beauty products, is telling you the same thing. This new strategy by Vichy is reminiscent of Dove’s “Real Beauty” campaign. However, instead...

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L’Oreal’s Experiment to Test Their Mascara

15

Jun 2015

L’Oreal’s Experiment to Test Their Mascara

Recently L’Oreal put their mascara to the test in Mexico: they had women apply their brand’s waterproof mascara before viewing a heart-wrenching film. Expectedly, the women cried – a lot. In the end, they were able to see if...

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Coming to a Wheaties Box Near You?

11

Jun 2015

Coming to a Wheaties Box Near You?

From time to time, one-of-a-kind athletes emerge, toned for their sport and able to perform under pressure, who accomplish feats of athleticism that leave the public in awe. His or her name and image becomes ubiquitous: appearing in...

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Virtual Reality Marketing- Creating New Experiences

01

Jun 2015

Virtual Reality Marketing- Creating New Experiences

Virtual reality is finally being utilized by firms and it feels as though the future has finally arrived. Companies like Volvo advertise their products by giving their prospective customers an experience that the other firms simply can’t compete...

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