Blog


Ikea’s Kitchen Full of Monkeys

15

Jul 2015

Ikea’s Kitchen Full of Monkeys

Ikea has a new ad out highlighting the durability and playfulness of their kitchens, but it doesn’t feature people – the stars are tiny grin-inducing monkeys. The monkeys attempt to make espresso, wash their hands, and eventually find a fridge full to...

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Vichy’s “Forget Flawless” Campaign

29

Jun 2015

Vichy’s “Forget Flawless” Campaign

“You deserve better” – this is something that you might have told yourself before, but now Vichy, a French brand that creates beauty products, is telling you the same thing. This new strategy by Vichy is reminiscent of Dove’s “Real Beauty” campaign. However, instead...

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L’Oreal’s Experiment to Test Their Mascara

15

Jun 2015

L’Oreal’s Experiment to Test Their Mascara

Recently L’Oreal put their mascara to the test in Mexico: they had women apply their brand’s waterproof mascara before viewing a heart-wrenching film. Expectedly, the women cried – a lot. In the end, they were able to see if...

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Coming to a Wheaties Box Near You?

11

Jun 2015

Coming to a Wheaties Box Near You?

From time to time, one-of-a-kind athletes emerge, toned for their sport and able to perform under pressure, who accomplish feats of athleticism that leave the public in awe. His or her name and image becomes ubiquitous: appearing in...

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Virtual Reality Marketing- Creating New Experiences

01

Jun 2015

Virtual Reality Marketing- Creating New Experiences

Virtual reality is finally being utilized by firms and it feels as though the future has finally arrived. Companies like Volvo advertise their products by giving their prospective customers an experience that the other firms simply can’t compete...

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Abercrombie Scraps Sexualized Marketing

27

Apr 2015

Abercrombie Scraps Sexualized Marketing

Infamous CEO of Abercrombie & Fitch Mike Jeffries, who left the company in December 2014, was most known for his over-the-top management style and implementation of policies such as that regarding “appearance and sense of style” for all...

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Ogilvy & Mather – The Induction Box

23

Apr 2015

Ogilvy & Mather – The Induction Box

It’s just a red box. Looks like a box of chocolates. For a year now, Ogilvy Cape Town has been giving their new employees these red boxes as a “welcoming gift.” This red box is called the Induction Box....

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A Yogurt Commercial with a Movie-Like Twist

22

Apr 2015

A Yogurt Commercial with a Movie-Like Twist

Wieden + Kennedy London has created a short film to introduce Arla’s Skyr Icelandic yogurt to the U.K., Germany, and the Netherlands.  The 90 second ad, called “The Messenger,” uses classical storytelling methods to create an epic story...

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Prank-Style Marketing Sheds Light on Osteoporosis

20

Apr 2015

Prank-Style Marketing Sheds Light on Osteoporosis

Simply handing out fliers has never been an ideal technique for raising awareness or provoking action, especially regarding public health issues that the majority views as largely irrelevant. Crouse Hospital in Syracuse, NY, wanting to put the spotlight...

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