Blog


2016 Presidential Campaign Logos: Clinton vs. Cruz

13

Apr 2015

2016 Presidential Campaign Logos: Clinton vs. Cruz

We all know by now that any new information released within the Interwebs, be it political or not, is subject to scrutiny, assessment, and even mockery by critics, social media mavens, and Internet trolls alike. The presidential-bid announcement...

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Two Sides to Homelessness

10

Apr 2015

Two Sides to Homelessness

The tagline of the campaign Publicis London created for the homelessness charity Depaul is: “There’s another side of the story.”  The ads are placed on the corners of buildings, with text on each side.  If you read only...

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Volvo Puts Cyclists in the Spotlight

30

Mar 2015

Volvo Puts Cyclists in the Spotlight

Safety has long been known as one of the most emphasized of Volvo’s brand pillars. However, the brand has asserted that they also believe road safety should not be a privilege reserved only for those individuals who purchase...

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Coca-Cola Runs with Personalized Packaging Strategy

23

Mar 2015

Coca-Cola Runs with Personalized Packaging Strategy

Remember Coca-Cola’s “Share a Coke” campaign? The company created major buzz when it rolled out bottles featuring 250 different first names printed on the labels. This quasi-personalization campaign boosted US Coke sales by a whopping 2% (a significant...

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