Packaging design by Jones Knowles Ritchie.

Domino’s Revamps Itself With New Pizza Delivery Boxes in the U.K.

Jones Knowles Ritchie tactfully redesigned Domino’s packaging this month with cooler-than-ever delivery boxes.

If there’s one thing to be said about packaging, it’s that it can either make or break your product. It’s a powerful tool that differentiates your brand or product in a sea of fierce competitors.

“Over the years, Domino’s packaging had become overloaded with generic messaging that had little impact with consumers…” the agency stated.

“Knowing that 96% of all Domino’s pizzas are sold in pairs, we decided to make the brand’s logo pivotal to the design with one red box, one blue box. The result was bold, brave and simple packaging design. An open invitation for sharing and play.”

It’s the perfect marriage between logo and packaging.

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