‘Got Milk?’ Gets Revitalized with a New Theme
Got Milk? One of the largest, most successful, and most recognized campaigns of the past twenty years, now has an additional new message: Milk goes great with some of your favorite foods.
Although last year the campaign stopped being used by the Milk Processor Education Program, that had been running the campaign on a national scale, it is still prevalent in California, where it originated, with the California Milk Processor Board.
The series of out-of-home, print, and TV ads features a kaleidoscope style look at either sweet or spicy foods. Running the gamut from traditional cookies to the strange peanut butter and bacon toast. Even catching Californians on the weekend with “brunch loves milk”- featuring spicy avocado toast.
Goodby Silverstein & Partners’ is also partnering with California Sunday Magazine, along with three major chefs to feature the new milk pairings, trying their best to include “favorite pairings as well as foods on the cutting edge of haute cuisine”, according to AdWeek’s interview with the agency’s director of the campaign.
Finally a brand is going to make spicy sausage and honey socially acceptable, as long as you have a tall glass of milk to wash it all down.