Russell Simmons Presents: A Dope New Agency
Many of us here at Bigfoot are hip-hop fans (Beyonce’s Lemonade is playing on loop as I write this), and we think this announcement last week in the marketing industry was very cool for that reason.
AdWeek reported last week that Russell Simmons is creating a new in-house agency called ADHD, under his web-platform and media company All Def Digital (ADD). The new agency will specialize in helping brands connect to young hip-hop fans, a rapidly growing group (encompassing many of us in this office).
ADD CEO Sanjay Sharma said, “we know that hip-hop is permeating American and global pop culture, through music, fashion and art, and language. We’re connecting brands through authentic, immersive content experiences and helping them reach this audience in a way that a lot of traditional media outlets don’t do.”
Personally, we agree and think the agency can do some really cool things. ADHD will be led by R/GA managing director Josh Mandel. So Josh, if the agency ever needs help with branded materials for clients, we’d love to get a call.