Somehow Two Ad Guys Got This Short Film Into Sundance
Bigfoot got some stuff into Sundance. Not films. But we did create some swag for Dropbox and Chase. So as far as the honor available at the festival, we’re pretty close to the top. However two guys in our industry got a little bit farther and actually had their short film screened at the Sundance Film Festival going on currently.
Their names are Gabriel Miller and Andrew Laurich and their short film is titled A Reasonable Request. As people who work in advertising, Miller and Laurich are used to telling a story in a much shorter time frame than a short film. The seven and a half minute film certainly felt like an eternity of time to tell the story they wanted to tell. And the story they wanted to tell was one about incest.
You can watch the film for yourself below, so we won’t give too much away. However we will say it has to do with the question of what you would do for a million dollars. If you were to put the film on mute you might think it was a simple heart-wrenching tale of father and son. However, the subject matter is what makes the work funny in the same way Louis C.K.’s comedy is funny. It’s a humor that makes the hairs on the back of your neck stand up and keeps you in that place long enough that you almost get comfortable.
This isn’t the duo’s first move in the film industry. They also made waves with their mockumentary Art & Corny , in which they documented the life of a fictional ad mogul. However that never made it as far as being screened at one of the most respected film festivals in the world.
Their goal wasn’t necessarily Sundance, but it was definitely an aspiration. They actually released the film on Vimeo around Father’s Day trying to create some buzz online, instead of waiting for the festival. Luckily they were able to accomplish both, furthering the notion that creative people can really do anything, even if that thing is making a film about incest and getting it into Sundance. That gives us hope.
Maybe next year.